David Armano

Strategist, Leader, and Marketer in the U.S.

STRATEGIC BY DESIGN

As founder of the Armano Design Group business collective, I help organizations solve complex marketing, communications, and business problems—by design.

I've spent much of my career at several well-respected communications and marketing firms, including Edelman, Digitas, Critical Mass, and Agency.com. My work has spanned the B2C, and B2B industries, delivering world-class solutions and tangible business results. In my near eleven years at Edelman, I helped modernize the digital practice, growing it from 5 percent to 15 percent revenue for the firm while innovating in social media marketing.

DIGITAL DNA

As the internet was still being formed, I led the design team partnering with industrial supplies giant Grainger to establish a best-in-class e-commerce user experience responsible for over thirty percent of their business transactions today.

COLLABORATOR + INNOVATOR

I've worked closely with the CEO and partners of the U.S. Dairy industry to accelerate their digital transformation efforts by conceiving and implementing a social listening and content creation engine. I've led efforts with United Airlines to manage reputational issues and partnered with brands in the food/CPG sectors such as Barilla, Kellogg’s, Con Agra, and Bel Brands, integrating PR and social marketing efforts along the way.

In addition, I have also worked with lifestyle brands from Adidas to LEGO, modernizing their marketing efforts to remain relevant to an ever-evolving consumer base.

GROWTH ACCELERATOR

Most recently, I acted as Interim CMO for the always-on insight solutions platform, Suzy. I helped the growth-stage startup accelerate its marketing efforts by identifying and making key hires, refining and articulating the value proposition, and co-creating B2B lead gen content with strategic partner Microsoft.

COMMUNITY BUILDER

I have built an online community of over 100,000 marketing and communications professionals, and I regularly write about business and brand transformation for Forbes. I've also been named as a Social Media “MVP” related to my efforts around advancing brand marketing, communications, and customer engagement across social media, and I am a proud member of "Adobe Insiders", Adobe's enterprise influencer initiative.

SPEAKER

As an active practitioner in the fields of marketing, user experience design, brand/business communications, and social media, I bring a unique perspective and speak at events around the world from TED, to Cannes to SXSW and more.

  • Work
    • Founder: Armano Design Group
  • Education
    • Pratt
Endorsements
There are many types of leaders in the world. There are smart strategists, wise counselors and then there are memorable visionaries. David embodies all three. I’ve worked with David in many capacities for over a decade and I’m continually impressed by his big thinking grounded in unique insights and thoughtful observations.
Elizabeth Pigg, VP Marketing at That's It
David has worked with the dairy industry for over 10 years—from architecting a newsroom to help monitor, engage, and change consumer sentiment to creating marketing strategies to reach the next generation of consumers. David understands how to build a brand image across digital spaces and is a thought partner to stakeholders to help translate vision to implementable strategies. David has the ability to lead teams with clear, actionable goals that drive results for the organization.
Tom Gallagher, CEO, Dairy Management Inc.
David Armano is one of the most dynamic thinkers and creative minds in our space. He has a unique blend of big-picture thinking grounded in business pragmatism. Every time I speak with him I learn something I can apply immediately.
Alan Vandermolen, Chief Communications Officer, SC Johnson