Strategist, Leader, and Marketer in the U.S.
STRATEGIC BUSINESS LEADERSHIP
I build and transform brands through strategic leadership, integrated communications, and digital execution excellence.
I've spent much of my career at several well-respected communications and marketing agencies, including Edelman, Digitas, Critical Mass, and Agency.com. My work has spanned the B2C, and B2B industries, delivering world-class solutions and tangible business results.
DIGITAL IS IN MY DNA
As the internet was still being formed, I led the design team partnering with industrial supplies giant Grainger to establish a best-in-class e-commerce user experience responsible for over thirty percent of their business transitions today.
COLLABORATION MEETS INNOVATION
I've worked closely with the CEO and partners of the U.S. Dairy industry to accelerate their digital transformation efforts by conceiving and implementing a social listening and content creation engine. I've led efforts with United Airlines to manage reputational issues and partnered with brands in the food/CPG sectors such as Barilla, Kellogg’s, Con Agra, and Bel Brands, integrating PR and social marketing efforts along the way.
In addition, I have also worked with lifestyle brands from Adidas to LEGO, modernizing their marketing efforts to remain relevant to an ever-evolving consumer base.
Most recently, I acted as Interim CMO for the always-on insight solutions platform, Suzy. I helped the growth-stage startup accelerate its marketing efforts by identifying and making key hires, refining and articulating the value proposition, and co-creating lead gen content with strategic partner Microsoft.
I have built an online community of over 100,000 marketing and communications professionals, and I regularly write about business and brand transformation for Forbes. I've also been named as a Social Media “MVP” related to my efforts around advancing brand marketing, communications, and customer engagement across social media and am a proud member of "Adobe Insiders", Adobe's enterprise influencer initiative.