David Armano

Strategist, Leader, and Marketer in the U.S.


I am currently the senior marketing director at the generative AI avatar company Soul Machines. Previously, I helped the autonomous mobility company Cruise re-launch its Website. I also acted as Interim CMO for the AI customer intelligence platform, Suzy. My area of specialty is built on real-world knowledge and the application of marketing AI as a core part of the modern customer experience.


As founder of the Armano Design Group business collective, I also help organizations solve complex marketing, communications, and business problems—by design.

I've spent much of my career at several well-respected communications and marketing firms, including Edelman, Digitas, Critical Mass, and Agency.com. My work has spanned the B2C, and B2B industries, delivering world-class solutions and tangible business results. In my nearly eleven years at Edelman, I helped modernize the digital practice, growing it from 5 percent to 15 percent revenue for the firm while innovating in social media marketing.


As the internet was still being formed, I led the design team partnering with industrial supplies giant Grainger to establish a best-in-class e-commerce user experience responsible for over thirty percent of their business transactions today.


I've worked closely with the CEO and partners of the U.S. Dairy industry to accelerate their digital transformation efforts by conceiving and implementing a social listening and content creation engine. I've led efforts with United Airlines to manage reputational issues and partnered with brands in the food/CPG sectors, such as Barilla, Kellogg’s, Con Agra, and Bel Brands, integrating PR and social marketing efforts along the way.


I have built an online community of over 100,000 marketing and communications professionals, and I regularly write about business and brand transformation for Forbes. I've also been named Social Media “MVP” related to my efforts around advancing brand marketing, communications, and customer engagement across social media. I am a proud member of "Adobe Insiders", Adobe's enterprise influencer initiative, and I write regularly on my Substack newsletter, David by Design.


As an active practitioner in marketing, user experience design, brand/business communications, and social media, I bring a unique perspective and speak at events worldwide, from TED to Cannes to SXSW.

  • Work
    • Soul Machines
  • Education
    • Pratt
There are many types of leaders in the world. There are smart strategists, wise counselors and then there are memorable visionaries. David embodies all three. I’ve worked with David in many capacities for over a decade and I’m continually impressed by his big thinking grounded in unique insights and thoughtful observations.
Elizabeth Pigg, Chief Marketing Officer at That's It
David has worked with the dairy industry for over 10 years—from architecting a newsroom to help monitor, engage, and change consumer sentiment to creating marketing strategies to reach the next generation of consumers. David understands how to build a brand image across digital spaces and is a thought partner to stakeholders to help translate vision to implementable strategies. David has the ability to lead teams with clear, actionable goals that drive results for the organization.
Tom Gallagher, CEO, Dairy Management Inc.
David Armano is one of the most dynamic thinkers and creative minds in our space. He has a unique blend of big-picture thinking grounded in business pragmatism. Every time I speak with him I learn something I can apply immediately.
Alan Vandermolen, Chief Communications Officer, SC Johnson