Strategist, Leader, and Marketer in the U.S.
AI MEETS CX MEETS MARKETING
I am currently the senior marketing director at the generative AI avatar company Soul Machines. Previously, I helped the autonomous mobility company Cruise re-launch its Website. I also acted as Interim CMO for the AI customer intelligence platform, Suzy. My area of specialty is built on real-world knowledge and the application of marketing AI as a core part of the modern customer experience.
STRATEGIC BY DESIGN
As founder of the Armano Design Group business collective, I also help organizations solve complex marketing, communications, and business problems—by design.
I've spent much of my career at several well-respected communications and marketing firms, including Edelman, Digitas, Critical Mass, and Agency.com. My work has spanned the B2C, and B2B industries, delivering world-class solutions and tangible business results. In my nearly eleven years at Edelman, I helped modernize the digital practice, growing it from 5 percent to 15 percent revenue for the firm while innovating in social media marketing.
As the internet was still being formed, I led the design team partnering with industrial supplies giant Grainger to establish a best-in-class e-commerce user experience responsible for over thirty percent of their business transactions today.
COLLABORATOR + INNOVATOR
I've worked closely with the CEO and partners of the U.S. Dairy industry to accelerate their digital transformation efforts by conceiving and implementing a social listening and content creation engine. I've led efforts with United Airlines to manage reputational issues and partnered with brands in the food/CPG sectors, such as Barilla, Kellogg’s, Con Agra, and Bel Brands, integrating PR and social marketing efforts along the way.
I have built an online community of over 100,000 marketing and communications professionals, and I regularly write about business and brand transformation for Forbes. I've also been named Social Media “MVP” related to my efforts around advancing brand marketing, communications, and customer engagement across social media. I am a proud member of "Adobe Insiders", Adobe's enterprise influencer initiative, and I write regularly on my Substack newsletter, David by Design.
As an active practitioner in marketing, user experience design, brand/business communications, and social media, I bring a unique perspective and speak at events worldwide, from TED to Cannes to SXSW.